Create a virtual event your audience won't forget
27 April 2021 3 min read As the pandemic continues across the globe, one of the industries that has been hit the hardest is the event industry. With in-person events coming to a halt, this $211 billion* industry has had to pivot to virtual and hybrid alternatives. Events are unpredictable—pandemic or not—and having the ability to adapt is key. As marketers have shifted to a virtual platform and ramped up breakout sessions to adjust for smaller virtual group sizes a question that comes to mind is how do you still drive attendance and engagement? Typically, you’re booking event spac...
Source: marketingmag.com.au