Uber Opposes Uber Herbs Trademark, Citing Consumer Confusion and Dilution
Tech your username May 4, 2021 On Monday, Uber Technologies Inc. (Uber) filed a notice of opposition before the Trademark Trial and Appeal Board against Uber Herbs LLC’s application for the Uber Herbs trademark citing likelihood of consumer confusion and dilution. According to the opposition, ride-hailing software platform Uber is “the owner of trademark registrations for UBER and a number of UBER-based marks, as well as common law rights in its various UBER and UBER-based marks and names.” Reportedly, these Uber and Uber-formative marks include Uber, UberX, Uber Eats, UberPool, Uber Pr...