Super Bowl Synch Report: Sony/ATV Is Top Publisher
The Jason Alexander Hoodie Tide Super Bowl 55 Commercial Sony/ATV landed a dozen synchs, followed by Warner Chappell and UMPG, during a game in which some major brands sat out. If any Super Bowl ad summed up the past year for synch placements, it was the ScottsMiracle-Gro spot starring John Travolta and his daughter, Ella, recreating his iconic dance steps from Grease in the backyard. It was Scotts' first-ever ad for the big game, largely because the company gained 20 million customers during the pandemic, and it was an homage to TikTok, on which the underlying track, Surface's "Sunday Bes...
Source: billboard.com