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NL Corresspondent Jammu Tawi: Usha, India’s leading consumer durables brand, supported the workshop “Let us Play Turai Kar!”, an initiative to promote indigenous games amongst Kashmiri youth. This event, in collaboration with the Mool Sustainability Research and Training Center (MOOL), saw enthusiastic participation from 190 children at the Government Boys Higher Secondary School (GBHSS) in
Komal Mehra, head, sports initiatives and associations, Usha International, discusses the brand’s decade-long IPL engagement and how sports have been integral to its marketing initiatives.
The 22nd edition of Usha National Athletics Championship for the Blind -- the largest sports event -- for the visually challenged in the country, commenced at the Thyagraj Stadium, here on Wednesday.The championship, organised by Indian Blind ...