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K-pop group ITZY have made history as the first global spokesmodels of Maybelline. As well as being the first K-pop stars to represent the cosmetics brand, the artists are also the first musical act to do so. ITZY’s Yeji, Lia, Ryujin, Chaeryeong, and Yuna will join the likes of Gigi Hadid and Storm Reid as the faces of the brand. The group will launch their partnership in Asia this spring with campaigns for Maybelline’s Hyper Easy Liquid Eyeliner, Ultimate Lipstick, and SuperStay Foundations. “I have been watching ITZY’s inspiring rise and was drawn to how dynamic they are both as a g...

ITZY is now the new global ambassador of No. 1 cosmetic brand Maybelline New York! On March 31, SM Entertainment has revealed that ITZY, one of the emerging K-pop artists of this generation, has been selected as the latest global model for the world's leading make-up brand Maybelline New York, which is a subsidiary of French cosmetics company L'Oréal. (Photo : Maybelline New York Facebook) ITZY is now the very first K-pop group to receive such a huge offer from a well-known cosmetic brand. Additionally, this is the first time an idol group has been selected as a global model for the brand. A...