Engagement or subversion?
In the opening session of Legal Geek’s Uncertain Decade Summit, Mark Cohen, CEO of Legal Mosaic, discussed applying Amazon’s customer experience model to law and reminded us that Amazon’s marketplace is key to its differentiated offering. Tech, artificial intelligence and data are enablers of Amazon’s end-to-end experience, but they are not a substitute for its sharp focus on getting its customers the products they want, when they want and at the right price, he said. He raised the possibility of Amazon or another big tech platform launching a curated marketplace for legal services in...
Source: lawgazette.co.uk