March 05, 2021
Under Armour
In Under Armour’s constant pursuit in developing the most innovative solutions to help elite run athletes get better, the UA team wanted to create a lightweight shoe that’s built for speed while still providing support.
After three years, over 17 rounds of raw material testing, 9 rounds of biomechanical testing, 15 rounds of shoe testing, and over 11,000 miles of weartesting, UA came up with the all-new UA Flow midsole.
The UA Flow is a responsive, grippy, and supportive singular-foam compound that eliminates the rubber outsole (reduction of two to three ounces of weight from traditional running shoes), enabling UA to create an innovative, high-traction running shoe with nothing on the market like it today.
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