Page 6 - Underscore Talent News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Does that sound like your dream job? Apply here.  YouTube star Jimmy Donaldson (MrBeast) launched a pop-up "MrBeast Burger" restaurant in December with the goal of building a permanent brand, not just a one-off viral stunt.  To do so, Donaldson partnered with Virtual Dining Concepts, a company that works with celebrities to launch delivery-only food brands. Dan Whateley spoke with Virtual Dining Concepts' CEO to learn more about the business of influencer "ghost kitchens." Here's what he said:  Virtual Dining Concepts helped the MrBeast team design a menu, secure restaurant partners, and ...

The startup behind MrBeast Burger explains the business of influencer 'ghost kitchens' aperelli@businessinsider.com (Amanda Perelli) © Provided by Business Insider Jimmy Donaldson (MrBeast). Virtual Dining Concepts. Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here. In this week's edition: Does that sound like your dream job? Apply here.  YouTube star Jimmy Donaldson (MrBeast) launched a pop-up "MrBeast Burger" restaurant in December w...

Underscore Talent, which launched in January, was founded by Michael Green, Reza Izad, and Dan Weinstein. The firm primarily works with digital stars across the kids, family, food, and lifestyle verticals. Its clients include YouTube creators and other digital stars like the Royalty family (11 million YouTube subscribers), the LaBrant family (12.9 million YouTube subscribers), Shiloh and Bros (1.6 million YouTube subscribers), and Preppy Kitchen (1.9 million YouTube subscribers). "We don't want to be just managing an inbox," Weinstein told Insider. "We actually want to provide some infrastruc...

Courtesy of Underscore Talent (3) Michael Green, Reza Izad and Dan Weinstein will work with digital-first talent including the LaBrant Family, Alex Wassabi and Jon Cozart. The team that launched The Collective more than 15 years ago is reuniting to start a new digital-first management firm. Michael Green, Reza Izad and Dan Weinstein have formed Underscore Talent, which will work with digital creators with the goal of helping them build long-lasting careers. The trio has recruited UTA's Austin Mayster, Toney Media's Linnea Toney and APA's Megan Brown as partners. Their roster of talent include...