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Underscore Talent Hires Former Mattel Executive Nadi Filsoof As Manager
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Economic Opportunities Program Newsletter, July 2021
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Underscore Talent Forms Gaming Unit, Signs FaZe Swagg, CodeMiko, Scump, Others
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Nascent digital talent management company Underscore Talent has unveiled a slew of new signings today, including creators that hail from both TikTok and YouTube. The latest additions include TikTok stars CelinaSpookyBoo (18.1 million followers), The Trills (3.3 million), Gunnar Deatherage (2 million) and Lisa Asano (1.2 million followers). On YouTube, Underscore has pacted with The Anasala Family (2.2 million subscribers), The Klem Family (2 million subscribers), El Guzii (5.7 million), and Montana & Ryan (866,000). Underscore says it will work with talent to expand content to new channels, and operationalize merch opportunities. The company adds that it has also brokered brand deals with the likes of Nike, Mattel, Walmart, Clinique, Google, Amazon, and Verizon. Nascent digital talent management company Underscore Talent has unveiled a slew of new signings today, including creators that hail from both TikTok and YouTube.
Instagram has launched new in-depth metrics and is internally testing a direct payment feature aperelli@businessinsider.com (Amanda Perelli) © Instagram Instagram
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. © Instagram Instagram
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The payment feature was surfaced through reverse engineering by mobile developer Alessandro Paluzzi. Instagram confirmed its existence to Insider but said it was an internal prototype only - for now.
Such a feature could fit into Instagram s plans to give creators a broader array of tools to make money.
In that vein, Instagram rolled out new Insight features this week, which will give creators access to more detailed data for both Reels and Live.