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Instagram has launched new in-depth metrics and is internally testing a direct payment feature

Instagram has launched new in-depth metrics and is internally testing a direct payment feature
aperelli@businessinsider.com (Amanda Perelli)
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Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms.
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The payment feature was surfaced through reverse engineering by mobile developer Alessandro Paluzzi. Instagram confirmed its existence to Insider but said it was an internal prototype only - for now.
Such a feature could fit into Instagram s plans to give creators a broader array of tools to make money.
In that vein, Instagram rolled out new Insight features this week, which will give creators access to more detailed data for both Reels and Live. ....

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Influencer News: Instagram Reels Payment, Spotlight Update, Top Agents

Instagram
Instagram is working on a feature that could allow creators to get paid for sharing Reels, its short-form videos that compete with TikTok.
The payment feature was surfaced through reverse engineering by mobile developer Alessandro Paluzzi. Instagram confirmed its existence to Insider but said it was an internal prototype only for now.
Such a feature could fit into Instagram s plans to give creators a broader array of tools to make money.
In that vein, Instagram rolled out new Insight features this week, which will give creators access to more detailed data for both Reels and Live.
Instagram s Insights feature will now show metrics like total plays, accounts reached, likes, comments, saves, and shares for Reels. ....

United States , New Zealand , New South Wales , Natalie Barbu , Amanda Perelli , Lauren Johnson , Sean Gladwell Getty , Addison Rae Easterling , Alessandro Paluzzi , Dan Weinstein , Dan Whateley , Lindsay Dodgson , Kayla Stinson , Michael Groth , Joseph Okpako Getty , Joshua Weismann , Filmmagic Getty , Blue Girls Club , Shelby Church , Passion Fund , Artists Agency , Insider Influencers , Guns Entertainment , Collab Crib , Valid Crib , Asian American ,