Government issues code to check unethical drug promotion
The code prohibits pharma companies from organising overseas workshops for healthcare professionals or providing them with accommodations, extravagant meals, or financial incentives
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The code prohibits pharma companies from organising overseas workshops for healthcare professionals or providing them with accommodations, extravagant meals, or financial incentives
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"We welcome the UCPMP. It is a balanced order that ensures that there is a healthy and ethical engagement between the pharmaceutical industry and medical professionals," Indian Drug Manufacturers' Association (IDMA) national president Viranchi Shah said. "It also brings clarity in the domain and has been updated as per current industry practices. The IDMA has always been in favour of ethical marketing practices for its members."
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The government has implemented a new Uniform Code for Pharmaceutical Marketing Practices (UCPMP) to control unethical practices in the pharma industry. The code prohibits companies from offering gifts, workshops, or free samples to healthcare professionals and aims for an ethical transformation.