Detailed text transcripts for TV channel - MSNBC - 20170413:20:59:00
>> what happens on social media and then there's the effect in the rest of the media from what happens on social media. think of the united airlines situation. obviously twitter was something that spread that video very efficiently, very effectively. i wouldn't say this is a twitter story. this has been all over every news channel in the country. are you expecting more of a brand damage from this? >> these two different scales. when you look at pepsi, it is an internal ad. you look at united airs, i think they're more in the wes fargo camp. i think what we saw was wasn't just the individual in...