Shopalyst aims to make e-commerce advertising more effective – TechCrunch
Shopalyst aims to make e-commerce advertising more effective Indian startup Shopalyst has officially launched a new platform that it calls the Discovery Commerce Cloud, which it says can help brands take full advantage of digital advertising. Co-founder and CEO Girish Ramachandra told me that Shopalyst was created to allow for “one seamless journey for the shopper” across advertising and e-commerce — something he said current systems are not currently designed to support. The startup’s first product was a “universal buy button,” and Ramachandra said that has “naturally progresse...
Source: techcrunch.com