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The ongoing massive data breach in the world of advertising: real time bidding ("RTB"). You likely are, or have been, a target of RTB without your knowledge. The Irish Co...
The ongoing massive data breach in the world of advertising: real time bidding.
When a user visits a website containing ads, the ad broker auctions that profile information to the highest paying advertiser for the right to show its ad.The highest bidders can be any third party, including bad actors, watchdog agencies, foreign governmental agencies