Uot Deocareza Lozano Said Quot Fmcg Companies Must Be Able To Assess And Understand The Changing Behaviors Of Filipinos In Order Attract Them Choose Their Products Buy As Frequently Possible Pna News Today : Breaking News, Live Updates & Top Stories | Vimarsana

File photo MANILA - Outlook for the fast-moving consumer goods (FMCG) sector is "cautiously optimistic" this year as the pandemic left a prolonged disruption in shopping habits among Filipinos, data, insights, and consulting company Kantar said. In a virtual press briefing Thursday, Kantar Philippines Worldpanel Division new business director Lourdes Deocareza-Lozano said most Filipinos have drastically reduced their spending over the past two years. "If you take a look at FMCG, it really dropped significantly. So when we reflect back on the two years, it has been a long journey for a shopper so from freedom to panic, and then come 2021, it seems like we were expecting that things will be better," Deocareza-Lozano said. She said the spending activities of shoppers are recovering, but have not yet reached the pre-pandemic level. Deocareza-Lozano said FMCG spending of households from classes D and E, which comprised 80 percent of the population, were the most impacte ....

Lourdes Deocareza Lozano , Kantar Philippines Worldpanel Division , File Photo Manila Outlook For The Fast Moving Consumer Goods Fmcg Sector Is Quot Cautiously Optimistic This Year As Pandemic Lefta Prolonged Disruption In Shopping Habits Among Filipinos , Nd Consulting Company Kantar Said Ina Virtual Press Briefing Thursday , Antar Philippines Worldpanel Division New Business Director Lourdes Deocareza Lozano Said Most Filipinos Have Drastically Reduced Their Spending Over The Past Two Years Quot If You Takea Look At Fmcg , T Really Dropped Significantly So When We Reflect Back On The Two Years , T Has Beena Long Journey Fora Shopper So From Freedom To Panic , Nd Then Come 2021 , T Seems Like We Were Expecting That Things Will Be Better , Uot Deocareza Lozano Said She The Spending Activities Of Shoppers Are Recovering , Ut Have Not Yet Reached The Pre Pandemic Level Deocareza Lozano Said Fmcg Spending Of Households From Classesd And E , Hich Comprised 80 Percent Of The Population , Ere The Most Impacted During Pandemic Classesd Ande Expenditure On Fmcg Declined By 12 Percent And 11 , Ringing The Average Fmcg Spending Level Of All Filipino Households In 2021 Lower By 11 Percent Compared To 2019 Quot Now For 2022 , T 39s Going To Bea Different Picture We Have Plenty Of Reasons Be Optimistic , Uot She Added Among The Reasons Fora Better Outlook For This Year Include Higher Gross Domestic Product Gdp Growth Forecast Philippines , S Well As New Shopping Habits That Filipinos Developed In The Past Two Years , Uch As Value For Money , Ew Channel Missions , E Commerce , Nd Sustainability The Return Of Face To Classes Will Also Help In Recovery Fmcg Spending Quot Year 2022 See Brands , Specially In The Fmcg Industry , Ecome Cautiously Optimistic About Their Growth Prospects , Uot Deocareza Lozano Said Quot Fmcg Companies Must Be Able To Assess And Understand The Changing Behaviors Of Filipinos In Order Attract Them Choose Their Products Buy As Frequently Possible Pna ,