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Bigtincan Delivers Holistic Solution That Meets Evolving Customer Needs WALTHAM, Mass., Aug. 24, 2022 /PRNewswire/ Bigtincan(ASX: BTH), the global leader in sales enablement automation, today announced it has been recognized as a Representative Vendor of Revenue Enablement Platforms in the 2022 Gartner Market Guide for Revenue Enablement Platforms[1] for the seventh consecutive year. Gartner segments the revenue enablement platform market into eight capability categories. The categories include digital content management, training, coaching, analytics and engagement, integration and platform, machine learning (ML), conversation intelligence, and digital sales rooms. "Gartner has renamed this market guide from sales enablement platforms to revenue enablement platforms (REPs)," the report states. "Some vendors still brand and identify themselves as sales enablement vendors, but many are shifting and repositioning themselves to address the broader needs and capabilities o ....

Pam Dearen , Melissa Hilbert , Doug Bushee , Rahim Kaba , Gartner Inc , Starwood Hotels , Representative Vendor , Revenue Enablement Platforms , Market Guide , Revenue Enablement , Rusty Bishop , Bigtincan Chief Marketing , Elizabeth Beard , Bigtincan Delivers Holistic Solution That Meets Evolving Customer Needs Waltham , Aug 24 , 022 Prnewswire Bigtincan Asx Bth , He Global Leader In Sales Enablement Automation , Oday Announced It Has Been Recognized Asa Representative Vendor Of Revenue Enablement Platforms In The 2022 Gartner Market Guide For 1 Seventh Consecutive Year Segments Platform Into Eight Capability Categories Include Digital Content Management , Nalytics And Engagement , Ntegration And Platform , Machine Learning Ml , Conversation Intelligence , Nd Digital Sales Rooms Quot Gartner Has Renamed This Market Guide From Enablement Platforms To Revenue Reps , Uot The Report States Quot Some Vendors Still Brand And Identify Themselves As Sales Enablement , Ut Many Are Shifting And Repositioning Themselves To Address The Broader Needs Capabilities Of Revenue Functions Quot Also , Uot Revenue Enablement Platforms Unite Sales Functions And Customer Facing Processes They Encompass Generating Roles Including Success ,