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We'll just call him steve, but he's a great guy. the head of nbc, the head of reality television. they came to my office like five months ago. they sat in my chairs. they said, donald, we want -- we've already renewed. we want you. we love you. they don't love me so much any more. i have to be honest. and i said to them, fella, i really want to run for president. i want to make america great again. it's very simple. i want to do it. and they didn't believe me. they didn't believe me. i said honestly. i'm going to do it. they had the up-fronts. that's when they announce all the shows. we're ann...

He's a great guy. the head of nbc, the head of reality television. they came to my office like five months ago. they sat in my chairs. they said, donald, we want -- we've already renewed. we want you. we love you. they don't love me so much any more. i have to be honest. and i said to them, fella, i really want to run for president. i want to make america great again. it's very simple. i want to do it. and they didn't believe peay. honestly. i'm going to do it. they had the up-fronts. that's when they announce all the shows. we're announcing we're renewing "the apprentice" with donald trump. i...

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And his following while i know he had a difficult time growing beyond certain thresholds, the base that man holds, as you and i both know, are the most engaged and the most loyal and that will be an interesting dynamic to watch as he moves away from this. let's move into the high consequence business of producing tv shows, for goodness sakes, ben. it's not what are the shows at this point, it's how are the networks adapting to this new content paradigm which is so much less attached to a new fall show and so much more attached to a three-minute video on their iphones? >> that's exactly right, ...

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