Higher rural demand to spur growth: Usha International
Firm to strengthen portfolio to facilitate higher rural share With higher consumption in the rural markets expected to drive economic growth in the upcoming quarters in India, consumer durable maker Usha International plans to further strengthen product portfolio and distribution network in these markets to increase their contribution to overall business to up to 25% in the next few years. “Rural will continue to be a very big story for India this decade,” Ajay Sharma, SVP, Head – Rural Division, Usha International. “Higher demand across rural India is expected to be among the primar...