Group M research reveals consumers affinity for latest tech
The survey also revealed that two-third consumers are ok with ads on streaming services. 12 Jan, 2021 - 03:28 PM IST | By indiantelevision.com Team NEW DELHI: GroupM has released a new research that reveals that one in two (54.3 per cent) consumers believe it’s important to be equipped with the latest technology. Conducted by GroupM’s Live Panel in December 2020, this original research looks at the importance of new technology in consumers’ lives. The agency surveyed 1000 US consumers on their attitudes toward technology across six general categories: attitudes t...
Source: indiantelevision.com