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How a new food trail, other events could lead to a boom in Southern Tier tourism Unmute (WBNG) -- It's National Travel and Tourism Week here in the Southern Tier, and officials hope it can be a jumping-off point for a successful summer. Director of 'Visit Binghamton' Judi Hess told 12 News she believes because everyone has been cooped up indoors over the past 15 months, people will be looking to take advantage of the loosened restrictions. Hess said travel research suggests road trips by car will be extremely popular this summer; this coincides with the recent anno...

It’s known as the Upstate Eats Trail, and highlights numerous famous locations and menu items. Credit Visit Buffalo Niagara   The project was about a year in the making. Tourism bureaus in Buffalo, Rochester, Syracuse and Binghamton will work together to market and promote it to the traveling public and national food and travel media outlets. They took note of the increase in vacation travel by car during the COVID pandemic and are targeting that public. “There is a real new excitement around rediscovering attraction within one's own community. That's what our data tells us and going to ...

New digital guide will help travelers discover region's most iconic foods in Buffalo, Syracuse, Rochester and Binghamton.