Sustainable, accessible and tech-savvy: discover the European Capitals of Smart Tourism
Sustainable, accessible and tech-savvy: discover the European Capitals of Smart Tourism The European Capital of Smart Tourism initiative champions EU tourism destinations striving for inclusivity, creativity, digitalisation and sustainability. Gothenburg and Málaga, the 2020 capitals, are leading the way. By The European Capital of Smart Tourism Published Visitors at Gothia Towers hotel in Gothenburg, where most hotels are environmentally friendly. Photograph by Per Pixel Petersson What is smart tourism? In a nutshell, smart tourism embraces innovative, digital and eco-savvy approaches to...