Detailed text transcripts for TV channel - KGO - 20130924:09:15:00
Employees and employees' family and friends to write phony reviews to inflate their profile. >> reporter: getting a nod from your customers can seriously boost the bottom line. >> we have seen studies that, for instance, a one star increase on yelp can increase a restaurant's revenues by almost 10%. >> reporter: even sites like yelp, with rules to keep cons out, say it is a difficult battle. they are telling us they will pay us $50 to write a review. >> we've -- we have subpoenaed a lot of these companies. they keep coming up and we are going after them but it has to be dealt with in a coordin...