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And now we have a device in our pockets at all times. right there usually on our bed stands too. so when you put all of these things together, this is the unintended consequences. that allow these products to become so important in our lives that it's hard for us to put them down. >> this is definitely a silicon valley sized problem. how do you fix it? >> if you know you're addicted, you have to have some kind of way the measure what you do. we have scales for our physical life. well can weigh ourselves. we have no scales for our digital life. the companies like apple, google, facebook, all of...