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Of ambassadors. spread the word when you have open positions. earlier this week, i went to washingt washington, d.c. here is a fun fact for you. the u.s. government is the largest consumer of products and services in the world. the entire world. so, if you are looking for a new customer, don't count them out. it's not easy to get those contracts. managing director of red carrot wondered if she could sell the government on use zing her company in 2011. six years later, it's her biggest client, making up 80% of her business. i caught up with her to find out how she did it. >> getting the feder...

It's important to build that data base. you can do that use zing social media and twitter and facebook. have them become your brand ambassadors. feel like they are part of your brand. reward them or incentivize them in some way and they will create content and share it on their behalf which is going to bring more eyeballs and roi on your investment. >> you know, we can't talk much art it, but i want to do a whole segment on influencers and how to utilize them and make it work for you. there's so many that some things work and some don't. unfortunately, i don't have time. let's get to the next ...