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Jackson approached his business differently from the sports equipment companies. in his small company, no bureaucracy means quick responses. jackson says he's in a unique position to grow his company. he recognizes that not every top kayaker also has the business sense to turn that skill into successful companies like his. >> since he owns the company he can build what he wants to build. and so it has led to a quicker innovation and more innovation. >> in tend what really happened is we created an entirely new market and we revisitized an old market. creating a website for your small busines...

Modified a pringles potato chip can. jackson approached his business differently from the sports equipment companies. in his small company, no bureaucracy means quick responses. jackson says he's in a unique position to grow his company. he recognizes that not every top kayaker also has the business sense to turn that skill into successful companies like his. >> since he owns the company he can build what he wants to build. and so it has led to a quicker innovation and more innovation. >> in the end, what really happened is we created an entirely new market and we revitalized an old market. ...