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Parties how much money you spend. but all the data have to be processed and evaluated and that's what makes them valuable. and that's where data brokers enter the picture. they purchase big data sets and analyze them to draw up user profiles. profiles describe individuals that fears and needs and perhaps their financial status that allows for targeted advertising tailored to our pocketbook they can describe us better than even our best friends can. cost in nola is a data security expert and consultant he views the global market in data critically . it's a huge business which benefits only a fe...

Shut down. >> just to back up here, folks have heard the name in the news, the facebook thing. what was it in the last couple weeks and last couple months in terms of the hit they've taken in sort of a court of public opinion? explain what was going on there a little bit. >> up to 87 million facebook user profiles and personal information was passed to cambridge analytica improperly, and they used that data to build models to work in u.s. elections. that was in 2014, they worked on campaigns, republican campaigns and even were embedded in state parties across the country. and this has created ...

Analytica scandal. mark zuckerberg publicly apologizing for allowing the data firm to allegedly tap into about 50 million facebook user profiles without his permission. his ad reads -- . the scandal also impacting the financial markets. facebook ending the week in the red, costing zuckerberg $10 billion in stock value. the loyola chicago men's basketball team is on a remarkable run in the ncaa tournament. headed to the final four. just the fourth 11th ranked team in tourney history to make it this far. and the ramblers have a secret weapon. a 98-year-old nun named sister jean. fox news mul...

American dental association for its effectiveness and safety. my mouth feels so clean. i'll only use an oral-b. oral-b. brush like a pro. >> paul: facebook under fire this week after revelations that more than 50 million user profiles were harvested by a data analysis firm employed by president trump's 2016 campaign. ceo mark zuckerberg broke his

Sooner the better. i expect him to testify. >> that's not all. new video from our british partner channel 4 reveals the boss of the company that used facebook's information cambridge an lit ka brging about how it helped send donald trump to the white house. >> have you met trump? >> many. ti times. >> joining me now is reporter anna shekter. cambridge an lit kaput facebook in the cross hairs. what have we learned? >> we're hearing from the academic who is the woone who created the technology that allowed them to access these 50 million user profiles and he says cambridge and facebook made a sc...