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Products, like when the ipad launched, it's one of those design moments where you don't know that you actually need it until you have it in your hands. >> is that part of the appeal of apple here, too? i know it's going to be a hit because it's an apple product. can apple put anything out and people are going to buy it, can they make up, oh, yeah. you need this giza-matron for your kitchen and everybody would buy it? >> they have a strong enough track record with innovative products, that at the end of the day we are going to be suckers and try them out. what's most interesting about the watch...

Can apple put anything out and people are going to buy it can they make up oh, yeah. you need this giza-matron for your kitchen and everybody would buy it? >> they have a strong enough track record with innovative products, that at the end of the day we are going to be suckers and try them out. what's most interesting about the watch is not what happens at launch. this is the tip of the iceberg. and once they're out there in the wild and developers start trying new things that are a little offbrand or conflict with apple's ideas of what ought to be happening with the watch, that's when things ...