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Actually heard of me or read my piece in whatever it was. that definitely helps to put you on the map and give you a voice. >> you writing for forbes, are you getting customers or investors because of it? >> not so much investors that we've taken on, but customers. about a third of our revenue has come from people who discovered us through that reach. we get a lot of page views, in the millions. ultimately that's where they discover us. >> you both think it's a good idea, you think it's worth your time. how did you do it. >> that's a trick question. >> that's a great question. it's just a disc...