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Jiangnan Zan Store / LYCS Architecture


street view. Image © Qingshan Wu
Ziyang Street used to be the main commercial zone of Linhai. Still retaining the ancient urban pattern of Tang and Song Dynasties, it has many notable century-old shops until now. However, in terms of its severe narrowness for traffic and the pre-modern and seemingly boring style of the ancient buildings, this old street, surrounded by and in contrast to the flashy and bright modern city, has been increasingly unattractive, declining and even weird in the eyes of the public. In 2014, an article named Yongzheng : I Feel Myself Lovely went viral on the Internet in China. By virtue of depicting the ancient history in a modern and fashionable way, this new pattern of “Cultural IP + Popular elements” remarkably revitalized the old Forbidden City with a long history of more than 600 years, and thus became popular among the young, giving a rise to an incredible huge wave of new cultural and creative industries across the country. The phenomenon d ....

Qingshan Wu , Zi Yang Zhen Ren , Jiangnan Zan , Qi Jiguang , Utilization Fund , Palace Museum Culture Innovation , Jiangnan Zan Store , Ancient Village Protection , Zhejiang Province , Beijing Palace Museum Culture , Song Dynasties , Feel Myself Lovely , Forbidden City , Lingjiang River , Ziyang Street , Yang Zhen , Ming Dynasty , Daoist Zi Yang Zhen Ren , Song Dynasty , பயன்பாடு நிதி , ஜெஜியாங் மாகாணம் , தடைசெய்யப்பட்டுள்ளது நகரம் , யாங் ஜென் , மிங் ஆள்குடி , பாடல் ஆள்குடி ,