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SoftBank-backed e-commerce firm Meesho has delisted nearly 42 lakh counterfeit and infringing product listings and 10 lakh restricted products in the past six months, the company said on Wednesday. The total deactivated products account for less than 5 per cent of the total products listed on Meesho's platform, a company official said. Meesho said its "Project Suraksha"
As per the e-commerce company’s ‘Trust Assurance Report’ 1,800 brands had been identified as high-risk for infringement and counterfeiting, and action was taken against these bad actors, Meesho claimed.
With this delisting, the total number of deactivated product account for the 5 percent of the total listed products on the platform.
Meesho: The e-commerce platform said that it has deployed advanced technologies like AI and data science models to detect and flag suspicious listings and bad actor seller accounts. Key measures taken by the company under this initiative include logo detection, caption generation, image optical character recognition, nearest neighbor search, and image match.
Freakins: \The D2C brand will employ the funds to expand its omnichannel presence, strengthen operations and amplify salience amongst its consumers.