India: Sylvester daCunha, man behind Amul's 'Utterly Butterly' girl, passes away
The mascot is highly popular across the country, with her witty one-liners on current issues, both political and otherwise
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The mascot is highly popular across the country, with her witty one-liners on current issues, both political and otherwise
Jayen Mehta, Managing Director of Gujarat Co-operative Milk Marketing Federation (GCMMF), which owns the Amul dairy brand, confirmed the news
Advertising industry veteran Sylvester daCunha, the creator of the iconic 'Amul Girl' campaign that started in the 1960s, passed away in Mumbai, the Gujarat-based milk cooperative that owns the dairy brand said on Wednesday.
Sylvester daCunha, along with his wife Nisha, conceptualized the famous 'Utterly Butterly' campaign for Amul in 1966.
Advertising industry veteran Sylvester daCunha, the creator of the iconic 'Amul Girl' campaign passed away