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Understands the power of equity. >> it is ownership. >> dan doll who co-owns soapbox soaps with david agrees. >> there's no physical currency given. there's no other way to value someone's time and effort. that's the only currency you have. >> but how to value a company and how to distribute equity are tough decisions with lots of layers. the owners of the alexandria,va based company have mastered bar soap, liquid hand soap and body wash and they have a social mission they were committed to. but when it came to dividing up the company, they learned as they've grown. admittedly making some mist...