Development of an mHealth Behavior Change Communication Strategy: A Case-Study from Rural Uttar Pradesh in India
Pérez, Johri); Gram Vaani Community Media, Amity University ( Singh); independent consultant, Tika Vaani ( Chandra); Université de Paris ( Seth) "...results support the potential contribution of mHealth interventions to increase access to health information in low-resource settings." Targeted actions are needed to address immunisation gaps, especially for vulnerable populations. While digital technology may play a role in mitigating such disparities, their use poses challenges, especially in developing countries. This paper explores the Tika Vaani ("vaccine voice") intervention, which soug...
Source: comminit.com