How do you build a stronger beverage business? Validate it!
How do you build a stronger beverage business? Validate it! SPONSORED CONTENT FROM BevSource 0 Shares So, you think you have the next winning beverage idea. You’ve come up with an innovative product that you are sure the market needs and wants. While a creative concept and unwavering passion can carry you far, not every brilliant beverage idea makes for a successful, sustainable business. In fact, according to Harvard Business School professor Clayton Christensen, of the more than 30,000 new products introduced every year, 95 percent fail. Many beverage entrepreneurs put their heart and s...
Source: bevnet.com