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Making Marketing Better: How Values Are Disrupting Demographics

Published: January 24, 2024

What people value is more reliable than demographics and psychographics combined, says researcher David Allison. This fact is turning demographic profiling on its head.

Source: forbes.com

Related Topics:

David AllisonEuropean UnionValuegraphics MarketingValuegraphics DatabaseFinancial SecurityBasic NeedsMiddle EastValue Graphics