Navigating the post-pandemic world for brand marketing and its future
Now while there are a litany of futures and strategy reports to hand that (quite rightly) look to explore what trends may have been accelerated or created as a result of Covid-19, at Opinium, we wanted to bring it back to the people themselves to answer the largest question of all: do people want to keep the changes forced upon them by the pandemic, or do they just want to go back to the way things were?