A few pointers from the pros during SMX Report; Wednesday's daily brief
“ Striking distance really gives you a sense of . . . the current visibility of our site,” Brett Snyder said during his session on configuring SEO measurement tools and identifying issues to resolve, “Rather than just looking at a ranking or traffic report, this is one of the areas where we can start looking at these things together.” I loved this because identifying small opportunities can eventually mean big gains overall. “As a paid search marketer, you should know which competitors are always bidding on your terms, which competitors outbid you in each campaign, and which competi...