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Google’s updated phrase match simplifies keywords and worries advertisers What advertisers are gaining and losing under the new treatment, and what they can do to prepare for the rollout. George Nguyen on February 9, 2021 at 9:00 am More Google’s recently announced updated treatment of phrase match to include broad match modifier (BMM) traffic is the latest in a series of changes its made to its keyword match types. These changes place the emphasis on machine learning and automation over manual inputs from advertisers. There has been a mixed reception from advertisers, with some ac...

As a kid growing up on Bald Top Mountain above the Susquehanna River in Pennsylvania, Van Wagner would look down during times of low water to see a mysterious “V” rising from the bottom, pointing downstream. Later, he learned it was an old eel weir built from stacked river rocks, a simple but effective way to funnel and catch migrating American eels. As the eels swam downstream, the walls of the weir funneled them to a narrow point where they could be captured in traps or speared more easily. As Wagner shows in a recent drone video, the two walls of the weir rise about 3 to 5 feet f...

Author of the article: Tom Morrison Publishing date: Jan 27, 2021  •  January 27, 2021  •  4 minute read  •  Jim Crane is shown next to a memorial rock at the former Crane Conservation Area, which was founded by his great uncle, Dr. James W. Crane. The Lower Thames Valley Conservation Authority sold the property to a private buyer in February 2019. (Handout/Postmedia Network) Article content A relative of the original owner of an Iona Station conservation area is crying foul after it was sold to a private buyer, though a representative from the former publ...

As a kid growing up on Bald Top Mountain above the Susquehanna River in Pennsylvania, Van Wagner would look down during times of low water to see a mysterious “V” rising from the bottom, pointing downstream. Later, he learned it was an old eel weir built from stacked river rocks, a simple but effective way to funnel and catch migrating American eels. As the eels swam downstream, the walls of the weir funneled them to a narrow point where they could be captured in traps or speared more easily. This old stone eel weir in the Susquehanna River, near Danville in northcentral Pennsylvani...

Author of the article: Tom Morrison Publishing date: Jan 26, 2021  •  January 26, 2021  •  4 minute read  •  Jim Crane is shown next to a memorial rock at the former Crane Conservation Area, which was founded by his great uncle, Dr. James W. Crane. The Lower Thames Valley Conservation Authority sold the property to a private buyer in February 2019. (Handout/Postmedia Network) Article content A relative of the original owner of an Iona Station conservation area is crying foul after it was sold to a private buyer, though a representative from the former publ...