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There's skwun a little bit older like me, and you know, did the clash concert and the sex pistols concerts in the '70s an '80s. but you know, being able to understand personas is really, really important. so that's what i would want to look for in a buyer is someone who can understand the different types of people that might come in to a store. >> and i'd also want somebody, you know, who could -- who understands the numbers, as well as the essential, the brand, the feeling, the vibe. so i think, you know, a perfect combination will be jimmy, with a little bit of numbers. >> i would agree. bei...

>> vanessa, if possible, is it a good idea to get a buyer who is also your customer or does that not matter? >> i think it helps to have someone who understands the customer and wants to be a student of the customer. so it's not -- not so important that you be a customer but you know how to understand their attitudes, their behaviors, what drives them to purchase. that's what's really important at the end of the day. >> is it important for these buyers to go sit in focus groups or do they need to be on the floor? >> they need to be on the floor. >> on the floor. i also think they really need t...

I really, really love what i do. i make people happy. i find out what's inside them, and i bring it on out. i find that hidden color every day. and if i were ever in that office looking at numbers, i would miss the magic of truly what makes that number. you know? and i just want to make people happy, and i just want to make dreams come true. and truly that's what i'm going for. that's what i do every day. >> trash and vaudeville is clearly a unique enterprise but what should more traditional retail businesses be looking for in a buyer? vanessa ting is the chief retail buyer for buyerly, a comp...