Page 27 - Vanson Bourne News Today : Breaking News, Live Updates & Top Stories | Vimarsana

APIs need to be discussed in terms of business impact. For too long, the API (application programming interface) has been considered a pure technology topic. But with the need to digitize core business operations and deal with rising security threats, business and technology leaders must elevate API strategic discussions. Meanwhile, organizations need to end the hotchpotch of APIs that act as point solutions and adopt a modern integrated platform approach to APIs that will deliver business optimization and improve the customer experience. 

Organisations trust their MSPs, yet fail to ask them basic cyber security-related questions and admit to suffering unscheduled downtime Kocho, the UK-based provider of cyber security, identity,

Companies embarking on their automation journeys need to figure out the right process to automate, deal with organizational change, and watch out for security and compliance issues.

The news comes thanks to this new study who says B2B marketers hail public relations with the highest of regards.

Yet, 43% of British B2B business development teams don’t use earned media London, United Kingdom - 20th December 2022: Senior B2B marketers report that public relations (PR) contributes to or is responsible for 74% of all new business opportunities, according to an independent study - “B2B PR for Growth” - commissioned by Champion Communications...