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According to the statement, Excitel is growing at 25% year-over-year and currently has an average revenue per user (ARPU) of Rs 500.
The plan has been launched by Excitel in partnership with OTTplay Premium, an artificial intelligence (AI)-powered streaming platform. It provides access to OTTs such as including Aha, SunNXT, RAJ Digital TV, ETV, and NammaFlix, among others.
Excitel has introduced the 'Southern OTT Pack' for key southern cities, offering speeds up to 400 Mbps, 17 premium OTT, and a variety of 300+ Live TV Channels at an affordable price starting at just INR 599/mo for a 12-month subscription.
Subscribers will have access to 17 premium over-the-top (OTT) platforms and a comprehensive selection of over 300 live TV channels.
The two Excitel plans are priced at Rs 1,299 per month and Rs 1,499 per month