Advertising in 2030 after the impact of 2020
Back to the future Before we jump into the predictions made by the great and good of the marketing, media and advertising industry, it is worth taking a quick look back at where we were 10 years ago. In 2011, Google was already established as the number one search engine. Facebook was a runaway success preparing for a major IPO. The iPhone had already been with us for four years. On the surface, you could argue that predicting the previous 10 years in advertising would have been relatively simple. Of course, it was always going to be search, social and mobile. Yet, what lies beneath the su...
Source: warc.com