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Going to air in north carolina only. so far the romney campaign has not pursued the hispanic vote. lynn, is this step won? >> the buy for that hispanic ad has been strong. i think they look back to their florida campaign. they have been very aware of the hispanic vote. they paid attention to it, made a target on it in the florida prima primary. they have constituency organizing and hispanic is there, so i think the ad isn't the first time that they thought and said, hey, there's an important population we need to target. they've been on it. >> jimmy williams, lynn sweet, earl ofari hutchinson,...