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Mumbai: JioCinema, the official streaming platform for the TATA IPL, brought down curtains on yet another successful season with a record reach of 2,600 Crore views during the 2024 season of TATA IPL, a 53 per cent growth compared to TATA IPL 2023. As JioCinema concluded their second season, the platform recorded over 35,000 Crore minutes of watch-time.
The Indian Premier League (IPL) 2024 witnessed a 38% surge in audience reach on JioCinema, with 620 million viewers compared to 449 million in the previous season. JioCinema reported a 53% growth in video views, totaling 2,600 crore, and over 35,000 crore minutes of watch time.
JioCinema: The Connected TV audience expanded substantially as the 12 language feeds, 4K viewing, multi-cam views, and stadium-like experience through augmented reality/virtual reality (AR/VR) and 360-degree viewing led to an average time spent touching 75 minutes from over 60 minutes last season, according to the company.
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Goafest has also created a networking zone where attendees can book slots and network at no additional cost. Looking ahead, the organisers have expressed their vision for future Goafest editions to be even more innovative, incorporating new elements like technology for enhanced experience and towards an even more promising future
The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC) are co-hosting Goafest, one of India’s most prominent advertising and marketing festivals. The event is at The Westin Powai Lake from 29 to 31 May 2024.