TBWA and EssenceMediacom top new business league
Media and creative agencies saw a 25.7% decrease of new business wins and 32.6% decrease in revenue.
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Media and creative agencies saw a 25.7% decrease of new business wins and 32.6% decrease in revenue.
“With performance as a starting point, we have become a lot more sophisticated and deepened our knowledge.
Dentsu Creative has appointed Katie Firth to lead its Victorian business as Melbourne Managing Director. Firth joins from two years at DDB Group Melbourne as Managing Partner and has spent the past 12 months helping lead the Omnicom Smith St. creative+media model servicing Coles.
Dentsu Creative has appointed Katie Firth to lead its Victorian business as Melbourne managing director.
“I have loved my time at DDB but I wanted to get back to leading an agency again.