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By Jan 08, 2021 On Saturday, Jan. 9, the Korean Brand Research Institute has issued the boy group brand reputation ranking for January. See who claimed the top spots and who follows. The Korean Brand Research Institute has measured a total of 57,697,220 data that were gathered from Dec. 9, 2020 to Jan. 9, 2021 to analyze consumer behavior. The data assess the community participation index, community reception index, media index, and communication index regarding several boy groups. All of these are brought together to reach the total brand reputation index and come up with the ranking. Compared to last December's 60,938,158 brand data, the current result decreased by 5.32%.