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Know, social media ends up being sort of a character in the book, amandaure protagonist has to deal with a lot of social media hate and the social media love. that's also a drug when people feed you with you're so great. that i can affects your brain centers and lights them up too in a certain way. a lot of tweets and facebook posts from the book i took verbatim from my account. my imagination couldn't make up something more than real life. >> fluke that you mentioned in the tweet in the book. his name is victor fluke, an outside presidential candidate, a huge personality coming straight from ...

That's also a drug when you log on and people feed you with, oh, you're so wonderful, that's so great, that affects your brain center and affects you in a way. in the book i took verbatim from my account, because my imagination couldn't make up something more vivid than what was in real life. >> can we talk about fluke that you mentioned and the tweet you mentioned, his name is victor fluke, an outside presidential candidate coming straight from hollywood, a huge personality. people think it is based on trump, but it is not actually. >> well, the genesis of this character -- i started writing ...

Gingrich. i started writing it because my boss at the time, roger ames, liked what herman cain stood for, he liked he was an outside man p an outsider, a pizza magnet with this simple economic plan of nine-nine-nine and all of these quips. >> i was just writing nine-nine-nine. >> and he was funny and quippy, so i got the idea for this outsider, larger-than-life presidential candidate who the boss in the book wants to keep having on, so you might have to treat him with ki gloves so he comes back on. >> it is interesting, you were going back over 2012 and nine-nine-nine came up. what was his nam...