Volvo Sells Over a Million Construction Equipment Toys
articulated trucks appearing on gift lists for the past several years. This time, however, parent Volvo Group is making news with German toymaker Dickie Toys. The Volvo-Dickie partnership, which involves Volvo's excavators, loaders, articulated trucks and over-the-road trucks, resulted in the lineup being in almost every major toy store last year, according to Volvo. The result: more than a million toys sold in the past 12 months. Size doesn't matter when it comes to toy sales. The Volvo-Dickie partnership offers retailers both Volvo Group construction machines and over-the-road trucks.Volvo ...