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>> it's the home of amazon prime video, exactly. >> the worldwide vice president of prime video, amazon's video streaming service. ♪ i'm just a man who came up with that idea? to create the video? >> jeff said, what if we licensed a bunch of content and made it available at no additional charge to prime members? and everyone sort of looked at each other and looked at him and thought, okay, that's an interesting idea. people may come for the shopping but stay for the entertainment. >> is the goal to win oscars or sell more paper towels? >> delight customers. >> people who engage with prime vi...

Where are we? this is iconic. >> culver studios. this is the "gone with the wind" house. >> it's now the home of amazon prime video. >> it's the home of amazon prime video, exactly. >> the worldwide vice president of prime video, amazon's video streaming service. ♪ i'm just a man who came up with that idea? to create the video? >> jeff said, what if we licensed a bunch of content and made it available at no additional charge to prime members? and everyone sort of looked at each other and looked at him and thought, okay, that's an interesting idea. people play come fmay come for g but stay fo...