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Everything, it was so professional. it was as if, you know, gilbert and sullivan met vh1 and appeared in my class. >> while the members of the group have since graduated and moved on their work lives forever on the web. and there's a little argument that in this columbia university lecture hall they captured a little piece of viral video magic. >> for video to be successful it needs to be, first of all, creative and second of all, well executed, and three, it really snooix needs to strike this emotional chord. and that emotional chord is probably the most critical because you are encouraging s...

Appeared in my class. >> while the members of prangstgrup have graduated and moved on, their work lives forever on the web. there's little argument in this columbia university lecture hall they captured a little piece of viral video magic. >> for video to be successful, it needs to be first of all creative, second of all well executed and, three, really needs to strike this emotional chord. and that emotional chord is probably the most critical because, again, you're encouraging someone to actively share something, tell friends and other family you have to watch this video. >> hey, teach, i've...

Creative, second of all well executed and, three, really needs to strike this emotional chord. and that emotional chord is probably the most critical because, again, you're encouraging someone to actively share something, tell friends and other family you have to watch this video. >> hey, teach, i've got a question. >> you have this video where people plan for months. they go to a classroom and they jump up and sing and dance. that's just never been seen before. it's unique and it's well planned and it's amazingly executed. depending on your point of view, our next video features either a se...

View, our next video features either a secret fantasy or secret fear of office workers worldwide. >> we all have someone in our office who think could be that guy. this is a video of that guy going mad in the office. ♪ >> tina from accounting is down. this one definitely had me. >> immediately, i thought it was fake, because a lot of these are fake. the thing that made me think that it was real is this chick right here. she caught what looked like a monitor in the head. and i was like, if this was not real, they would have been, like, all right, stop. >> everyone wants to believe this is tru...

Probably the most critical because, again, you're encouraging someone to actively share something, tell friends and tell their family you have to watch this video. >> hey, teach, i've got a question. >> you have this video where people plan for months. they go to a classroom and they jump up and sing and dance. that's just never been seen before. it's unique and it's well planned and it's amazingly executed. depending on your point of view, our next video features either a secret fantasy or secret fear of office workers worldwide. >> we all have someone in our office who think could be that ...